Sony Moves Into Electric Car Market With New Subsidiary

TOKYO – Sony announcement Tuesday that he created a subsidiary dedicated to transport, taking a further step towards entering the very competitive market for electric cars.

The Japanese electronics and entertainment giant unveiled a prototype electric car last year and began road testing in Europe.

Speaking at the Consumer Electronics Show in Las Vegas, Sony chief Kenichiro Yoshida unveiled a new version of the vehicle, a sleek SUV that would allow passengers to play video games designed for the PlayStation console, among other things. 5 of the company.

“We are exploring a commercial launch of the Sony electric vehicle,” Yoshida said, referring to the electric vehicle. Sony will establish the new company this spring, he added.

Japan is a world leader in automobile manufacturing, but its companies have been slow to penetrate the small but rapidly growing electric car market. They have largely ceded the ground to companies like Tesla even as their traditional competitors in the United States and Europe pledged to go all-electric in the decades to come.

Last month, Toyota announced that it would make a major investment in battery-electric vehicles and significantly expand its range of cars in a bid to catch up with other companies offering alternatives to gasoline cars.

Tech companies like Alphabet, Google’s parent company; Apple; and Baidu, the Chinese internet research company, have expressed interest in entering the market, hoping to bring strength in areas such as artificial intelligence to an increasingly digital consumer product, online and software oriented.

Electric cars have fewer components and are easier to manufacture than vehicles with internal combustion engines, but these companies still face a difficult path to bring vehicles to market.

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