QNET’s Social Impact Arm and ASA Foundation Collaboration Project Wins Gold at ISDA Award 2021

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2021-10-05

HONG KONG, October 4, 2021 / PRNewswire / – A sports-based social intervention program jointly launched by RYTHM Foundation and the ASA Foundation was announced as the Gold recent winner Indonesian SDG 2021 Award (ISDA). The award is part of an ongoing annual collaboration between the Corporate Forum for CSR Development (CFCD) and the Indonesian Ministry of National Development and Planning to support indonesia alignment with the United Nations Sustainable Development Goals (United Nations SDGs).

RYTHM Foundation is the social impact arm of QI Group, the head quarter of QNET. QNET is a growing e-commerce based direct selling company with a long history in Indonesia. The foundation is based on the principles of empowerment, volunteerism and resilience to create positive and lasting change in the community.

In 2019, the RYTHM Foundation joined forces with ASA Foundation, an NGO focused on education and empowerment in Indonesia which strives to help vulnerable youth through sustainable social impact programs through schools and community projects, to fund and support a 3-year sports-based social intervention program. The award-winning program is designed to focus on United Nations Sustainable Development Goal 4 (Quality education) by improving the quality of education for young people and vulnerable adults in Indonesia.

The project started in 2019 with a 3-day training of trainers (ToT) workshop in Tangerang, Banten, Indonesia, for 36 local teachers to develop their capacity to deliver an effective sports education development and empowerment program to vulnerable young men and women, focusing on key topics such as health, hygiene, skills life and gender equality. The teachers were then placed in several junior high schools across Tangierang implement their learning, with the aim of transforming the lives of more than 9,700 high school students throughout the program by equipping them with life skills, instilling healthy behaviors and instilling in them a positive attitude and good values ​​to prepare them to enter society as responsible adults. Throughout the duration of the program, the ASA Foundation also organized weekly mentoring and assessment sessions with teachers to monitor teaching progress and results.

The 3-year program aims to achieve the following objectives:

  • Transmit the values ​​associated with sport to promote positive attitude changes
  • Promote physical activity and healthy behaviors through sport among youth and young adults
  • Promote gender equality
  • Help participants feel empowered and develop their self-confidence
  • Provide a safe space for meeting, dialogue and exchange in order to promote cohesion and social inclusion
  • Obtain support from local government departments (DINAS Pendidikan & DISPORA) for future CSR projects and activities

Malou Caluza, CEO of QNET, expresses his pride in the impact of the partnership between RYTHM and the ASA Foundation. “The RYTHM Foundation has been our beacon of hope in the most difficult times, guiding us to serve the communities in which we operate. With the support and guidance of RYTHM, we have been able to reach out and help vulnerable communities in more than 30 countries affected by COVID-19 this year. In addition to this award-winning program, the partnership with the ASA Foundation has enabled us to successfully deliver knowledge and awareness COVID-19 virus prevention and health and sanitation measures using a virtual learning platform, to more than 25,000 students through Indonesia. “

Lee hawkins, founder and technical advisor of the ASA Foundation, declares: “Although we have been working for a long time on projects with social impact through Indonesia, and have already won a regional Stevie CSR award, this is our very first prize received from ISDA. This award marks an important milestone for us. Yet the most relevant thing is that the collaboration between the ASA Foundation and the RYTHM Foundation will result in an increased quality of life for people through Banten in West Java, which is the target area of ​​our project. We hope that this award can be a trigger for the ASA and RYTHM foundations to strengthen future collaborative efforts for youth development in Indonesia. ”

According to CFCD President Thendri Supriatno, ISDA marks the beginning of government efforts to educate and sensitize companies with sufficient resources to develop equally and sustainably among people, economy and environment.

“Providing fair assessment through an awards competition like ISDA will encourage local and international organizations to improve their environmental conversation and social intervention efforts in Indonesia. I hope more companies will join ISDA to showcase their best social responsibility projects that will benefit multiple stakeholders and the entire local community, ”said Thenri.

Previously, RYTHM Foundation partnered with ASA Foundation to implement a successful 12 month women’s empowerment and inclusive education development project in Subang, West Java, Indonesia; the project reached 30 female teachers and more than 5,000 young people with and without disabilities.

About QNET
QNET is one of the asia leading e-commerce based direct selling companies offering a wide range of health, wellness and lifestyle products that empower people to lead better lives. QNET’s core business model, fueled by the power of e-commerce, has helped empower millions of entrepreneurs in more than 100 countries around the world.

QNET is headquartered at Hong Kong and is present in more than 25 countries around the world through subsidiaries, branches, agency partnerships and franchisees.

QNET is a member of the Direct Selling Association in several countries, as well as the Hong Kong Health Food Association, the Health Supplements Industry Association of Singapore, and the Health and Food Supplements Association of Philippines.

QNET is also active in sports sponsorship around the world. Some of the most prominent partnerships include the Manchester City Football Club direct sales partnership and the CAF Club League African Championships.

All of QNET’s CSR programs and community development activities are conducted through the RYTHM Foundation. To find out more visit www.rythmfoundation.org.

For more information, please visit the QNET website at www.qnet.net.

About the ASA Foundation
The ASA Foundation is an education and empowerment NGO that aims to achieve sustainable behavior change intervention directly through local schools and community projects. We use a combination of education with the power of sport to drive social impact programs that improve learning skills as well as the health, safety and well-being of vulnerable adults and youth in developing countries. Our social intervention programs support gender equality, diversity and inclusion, promote human rights, peace and tolerance, and provide livelihood opportunities.

The ASA Foundation was originally founded in 2001 as a sports-based empowerment institution for disadvantaged young Indonesians by Lee hawkins, a former Southampton FC intern and UK soft skills education development consultant. Through Lee’s work with international donors, governments and NGOs, especially during the Aceh tsunami (2004) and Yogyakarta earthquake (2006) natural disasters, the ASA Foundation has grown into an education and empowerment NGO currently working globally with long-term strategic partners as an organization implementation of trust on the ground.

About the Business Forum for the Development of CSR (CFCD)
The CFCD, founded in 2002, is an association of companies active in the discourse and advancement of Corporate social responsibility (CSR) and Durability in Indonesia.

CFCD’s vision is to become the center of a leading multi-stakeholder network and learning network in CSR and community development. The mission of the CFCD is to raise awareness of the company’s commitment to implement social responsibility in a joint effort to empower the communities around the company in a sustainable manner.

Sports intervention program

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