Japan Toys and Games Market Report 2017-2021 & 2022-2026 – Key Trends, Competitive Landscape, Retail Developments, What Next? – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Toys and games in Japan, 2022” report has been added to from ResearchAndMarkets.com offer.

This Toys and Games in Japan report offers a comprehensive guide to the size and shape of the market at the country level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth.

The value of sales of traditional toys and games and video games increased in the second year of life with COVID-19, in 2021. Although there were some reversals of 2020 gains in some categories, others grew well and supported the overall growth of toys and games.

It identifies leading companies, leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution issues or pricing. The forecasts until 2026 illustrate the evolution of the market.

Product Coverage: Traditional toys and games, video games.

Data coverage: market sizes (historical and forecast), enterprise shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the toys and games market;

  • Identify promising sectors and identify factors of change;

  • Understand the competitive environment, major market players and leading brands;

  • Use five-year forecasts to assess the expected market development.

Main topics covered:

ABSTRACT

  • Toys and games in 2021: the overview

  • Key trends 2021

  • Competitive landscape

  • Retail Developments

  • What future for toys and games?

MARKET DATA

  • Sales of toys and games by category: value 2016-2021

  • Toys and games sales by category: % growth in value 2016-2021

  • NBO Company Shares in Toys and Games: % of Value 2017-2021

  • LBN brand shares in toys and games: % of value 2018-2021

  • Breakdown of toys and games by format: % value 2016-2021

  • Toys and games sales forecast by category: value 2021-2026

  • Toys and games sales forecast by category: % growth in value 2021-2026

TRADITIONAL TOYS AND GAMES IN JAPAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • A bigger leap than in 2020

  • Pokemon leads sales and growth

PROSPECTS AND OPPORTUNITIES

  • Sustainability in traditional toys and games

  • A good match with e-commerce

CATEGORY DATA

  • Sales of traditional toys and games by category: value 2016-2021

  • Sales of traditional toys and games by category: % growth in value 2016-2021

  • Sales of traditional toys and games by license and without license: % of value 2016-2021

  • NBO Corporation shares in traditional toys and games: % of value 2017-2021

  • LBN brand shares in traditional toys and games: % of value 2018-2021

  • Breakdown of traditional toys and games by format: % value 2016-2021

  • Forecast sales of traditional toys and games by category: value 2021-2026

  • Forecast sales of traditional toys and games by category: % growth in value 2021-2026

  • Forecast sales of traditional toys and games by licensed and unlicensed: % of value 2021-2026

VIDEO GAMES IN JAPAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • A major new brand in mobile games

  • Nintendo Switch maintains its momentum

  • PlayStation 5 may not develop as expected

PROSPECTS AND OPPORTUNITIES

  • How far can the Nintendo Switch go?

  • Computer games to see better performance than console games

CATEGORY DATA

  • Sales of video games by category: value 2016-2021

  • Video game sales by category: % growth in value 2016-2021

  • Shares of NBO companies in video games: % of value 2017-2021

  • LBN brand shares in video games: % of value 2018-2021

  • Share of NBO companies in video game hardware: % of value 2017-2021

  • LBN brand shares in video game hardware: % of value 2018-2021

  • Share of NBO companies in video game software: % of value 2017-2021

  • Breakdown of video games by format: % value 2016-2021

  • Breakdown of video game hardware by format: % of value 2016-2021

  • Breakdown of video game software by format: % of value 2016-2021

  • Distribution of video game software (physical) by format: % of value 2016-2021

  • Breakdown of (digital) video game software by format: % of value 2016-2021

  • Video game sales forecast by category: value 2021-2026

  • Video game sales forecast by category: % growth in value 2021-2026

For more information about this report visit https://www.researchandmarkets.com/r/c6j1gd

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